Lush's main point of differentiation is the "homemade" feel of its products. All products are handmade and never tested on animals, and ingredients are vegan and ethically sourced. While this list of priorities is not surprising for a food producer, as a cosmetics company, Lush stands out with these tags. Add in frequent activism and strong stances on social and environmental issues, such as animal testing and ethical policing, and you have a strong brand with a cohesive mission. Lush's candid communication proves that they know their audience well. When women complained about the unethical, chemical-laden, mass-produced makeup and cosmetics industry at all costs, Lush listened. Instead of going for the luxurious vibe that most makeup producers advocate, they chose a path of authenticity and ethical production.

Aside from battling the same issues, that's exactly how they stay appealing to their ever-loyal customer base. Tesla's modern logo design powerfully represents their innovative corporate vision. 8.Tesla While the electric vehicle market is still fairly new, Tesla has taken a smart approach to breaking into the market. Starting in a very limited and specific area of Color Correction Service ​​the still young market – luxury electric cars, and with a plan to expand into more affordable models later – Tesla has taken its differentiation strategy to the next level. Essentially, Tesla has gone beyond simply creating electric vehicles and becoming the technology standard by providing parts and infrastructure such as charging stations. After generating revenue in the premium market, they plan to expand by  very well how to cater to its target audience, and the select group of affluent, environmentally conscious and high-tech interested consumers have quickly become loyal fans of the ideology behind Tesla motors. Brands need visual consistency Too often, visual identity and branding are confused.